We are excited to nominate the Virginia Recreation Guide, produced by the outstanding Marketing team at UVA Recreation, for the Comprehensive Brochure & Facility Publication Creative Excellence Award. This publication has had a significant impact on our department's ability to showcase our diverse recreational facilities and programming while being environmentally conscious.
The evergreen Recreation Guide represents a shining example of how a publication can go above and beyond normal expectations. This 8" x 8", 12-page full-color masterpiece has effectively highlighted all that UVA Recreation offers. It features engaging infographics that captivate readers, showcases diversity and radiates positivity with countless smiling faces. They took special effort to make it easy for the reader to picture themselves enjoying recreation at UVA.
The initiative and leadership shown in creating this guide are truly remarkable. The team behind this publication displayed a unique talent for collaboration, ensuring that the content was not only comprehensive but also environmentally conscious - many hours went into narrowing down the information to just the essentials to reduce page count and increase consumability. The way they paired this physical publication together with their digital material allowed them to ensure it was truly evergreen, meaning that it can stand the test of time. It sets a commendable example for our industry moving all details that might change online so we never have to recycle boxes upon boxes of old guides.
The Recreation Guide has not only informed but also inspired our community. It serves as a vital resource for potential members, showcasing all our locations, an extensive range of recreation programs and providing clear call-to-action for those interested in our offerings. By doing so, it has significantly increased awareness and participation in our programs and facilities, leading to a more active and engaged community.
In summary, the "Evergreen Recreation Guide" is more than just a publication; it's a testament to the dedication, innovation and commitment of the UVA Recreation Marketing team. This publication embodies the spirit of the Comprehensive Brochure & Facility Publication category by going above and beyond expectations, showcasing the full breadth of our department's offerings, and doing so in an environmentally responsible manner, all while serving as a comprehensive overview of our recreational facilities and programs. It is with great pleasure that we nominate this exceptional work for the well-deserved recognition of this award.
Engaging Cover
The vibrant energy radiation symbolizes how UVA Recreation is like the sun rising on every opportunity for students to thrive.
Inside Pages 2 and 3
Answering initial questions with a quick infographic of all benefits.
Inside Pages 4 and 5
A comprehensive, yet brief look at recreational programs offered.
Inside Pages 6 and 7
Recreational programs continued as well as student employment opportunities.
Inside Pages 8 and 9
Map of recreation facilities, fields and courts and infographic of outside recreational spaces.
Inside Pages 10 and 11
A simple, compelling and unavoidable call to action with the QR code going to a unique URL to measure effectiveness.
Back Cover
With the front cover symbolizing the sunrise, the bright and attractive back cover galvanizes the boundless possibilities of the day, serving as a compelling invitation to embrace new opportunities.
